Don’t initiate what you can’t manage
One of the first rules of IT management is: do not start a project if you have no idea how to follow it thorough. If you don’t know how to manage the new…
DIY or not, that is the question
As a foreigner, one of the first things you have probably noticed about Turkish people is that we don’t do much ourselves. We like to work with handymen instead of using our…
Local players going global in digital advertisement
In every industry in every country where industry matures, local firms can go global. The Turkish digital advertisement market is no exception to this phenomenon. Up until a few years ago,…
Where are the national drones?
We Turks have always liked national everything, but with the Justice and Development Party (AKP) government we have become very keen on nationalizing technologies. The national web, the national computer chip, the national war…
Do you know how to write a brief?
The Crystal Apple is to Turkish advertisers what Cannes is to the film world. The event took place last week, and it was a great organization. Crystal Apple, a Turkish association…
What is a watch?
Last week I attended the World Rhythmic Gymnastics Finals in İzmir, which was sponsored by Longines. The competition was just awesome; the competitors were so graceful and professional that it was like watching an…
When two authors write the same article in Turkey
If you have been living in Turkey for some time you have probably witnessed many amazing things, such as the exact same headline appearing in six different newspapers. Of course, all…
Freedom brings responsibilities
Last week I wrote that creative Turks would have great potential if the government and society only let them be themselves. What better way to prove my point than to write about a successful technology entrepreneur…
Be lean and be in real time
Lean enterprise and real time marketing are the two phrases that I hear most often these days. There are really few companies who can be either lean or in real time, let…
