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Do boycotts make sense?
Do boycotts make sense? These days it is difficult to be a technology retailer. On one hand, there is the fluctuating Turkish Lira/United States dollar parity and on the other hand there is a call to boycott products “Made in the U.S.A.” They are certainly paying a price, but are they paying…
Trillion-dollar potential
Trillion-dollar potential Advertisement is one of the least understood industries of Turkey. It is partly due to the ever-changing landscape of the industry and partly because the stakeholders of the industry are not well-known for collaboration. The competition is much harsher than many other industries and the stakeholders don’t usually come together…
Facebook’s never-ending problems
Facebook’s never-ending problems Facebook was the hype in our youth, now it is seen as a gathering place for the elderly. Therefore, the acquisition of Instagram was a very well-played move by Mark Zuckerberg to keep the company relative to advertisers. It also helped that Facebook has immense targeting abilities.class="cf"> However, because it…